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Sep 18, 2006
Danish Designer Invades Beverly Hills - Forbes Life


The phrase "pregnant duck pitcher" said aloud in L.A. inevitably will have locals asking if there's a role in it for them. But perish such showbizzy thoughts now that Georg Jensen, the Danish company, has opened its first West Coast jewelry boutique in Beverly Hills.

Georg Jensen founded his silversmithy in Copenhagen in 1904 and subsequently won over the world with stylish but functional products including the famed "pregnant duck" pitcher, the holy relic of modern Danish design. The company's jewelry, with its signature organic forms, looks like something you'd get if you threw a handful of gold, silver and diamonds into the ocean and waited a couple of thousand years for everything to wash back ashore. Which is why the sea theme for the new store on--where else?--Rodeo Drive seems perfect.

The brainchild of Pritzker Prize--winning Japanese architect Tadao Ando, the store is a dazzling cove of symmetrical marine-colored light tubes surrounding two reefs of display cubes rising out of the floor. The narrowing walls draw customers to the rear of the store; along the way they're seduced by the watches and jewelry--including the new "Cascade Collection" of diamond earrings, necklaces and rings too Nordically dignified ever to be called "bling." However, this is L.A., so let's just say this about Georg Jensen's new outpost: Not bad.

Georg Jensen, (310) 860-1410, www.georg jensen.com.
























































 




   
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