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Mar 12, 2007
Fashion House - Forbes

There have been milestones in the 16 years of this magazine's life span. In 1991, we announced that the Soviet government was going to auction off the embalmed corpse of Lenin. In 1995, we were credited with forcing NATO's intervention during the Balkan crisis. In 1998, our president, Robert L. Forbes, was made honorary headman of the Five Nations. A year later, our executive editor, Patrick Cooke, published his best-selling memoir of working for me, entitled A Season in Hell. In 1999, our forceful editorials against the practice of human sacrifice during Super Bowl half-times brought about an end to those barbaric--and worse, boring--spectacles. Now, in 2007, we are proud to announce the opening of the ForbesLife Penthouse at the fabled Beverly Wilshire in Los Angeles.

It's not every day that a famous hotel names a suite after you. We're kind of giddy, to be honest. Finn-Olaf Jones, one of our favorite writers, describes it all. But the gist is that it was part of the venerable Beverly Wilshire's recent $35-million renovation. As Finn-Olaf writes, the 4,000-square-foot space is "the ultimate set for A-listers." Don't take our word for it--Prince and Jamie Foxx have booked parties in it already.

The space occupied by the ForbesLife Penthouse--I just love saying that-- was at one time home to a lady named Caroline Ahmanson. She was, Finn-Olaf informs us, one of California's grandest hostesses and a close advisor to Richard Nixon and Ronald Reagan, and was one of the first women to chair a Federal Reserve Bank.

"We'd like to think," Finn-Olaf notes, "that quite a few of our readers--and, at least in Nixon's case, contributors--graced the suite before it was named after this magazine."

We couldn't have put it any better ourselves.

See you next month, at the opening of the Christopher Buckley Rumpus Room at the Waldorf-Astoria.

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